What do successful companies with great ABM (Account-Based Marketing) strategies have in common?
For one, they’re forward-thinking, as they’ve embraced the notion that ABM is one of the best strategies for #b2b marketers in today’s data-driven, digital environment.
But as I’ve seen across industry sectors, it is more than just intent.
While I wholeheartedly believe in the power of ABM and its ability to drive ROI, I can confidently say it’s not for everybody.
However, there is a silver lining in all of this. Even if you don’t qualify as “prepared” for ABM now, the traits involved with successful ABM strategies are certainly something that any team can work towards if they have the desire and support from leadership.
Here are some of the key skills needed to implement a successful ABM strategy in 2022:
🎯Marketing Intelligence & Data Analytics: an ABM program simply will not be successful without the proper systems in place to capture and track insights.
🎯 Communication & Writing Skills: ABM thrives on a marketing team’s ability to create personalized content and communication strategies around key accounts and personas. Teams should invest in qualified B2B writers who understand the company’s value proposition.
🎯 Sales & Marketing Alignment: unfortunately, many of us in the B2B world are familiar with disjointed marketing and sales teams. Sales and marketing teams must be aligned and on the same page to truly get the most out of ABM.
Are you interested in understanding if your team is prepared to embrace and design an ABM program? Book a 30-minute free consultation with one of our ABM experts to discuss your unique challenges!