When considering a new marketing strategy or planning to scale your current practices, it’s crucial to invest in a system that supports your #b2b organization’s unique needs.
There are several “tools” needed in the marketing tool belt but perhaps one of the most crucial tools is the right software platform.
Because Account-Based Marketing (ABM) has only recently experienced widespread recognition for its incredible ROI and revenue-driving potential, the most common ABM platforms are extremely adept at handling large amounts of data and today’s B2B enterprise needs.
Account-Based Marketing involves curating unique content that specifically targets key accounts and personas. Therefore, it’s important that the right ABM software is customizable to your unique needs and strategy.
But which one is right for you?
Take a look at Hubspot’s Top 15 Best ABM Software Platforms. I’ve personally worked with several of these. Has your team found success working with any of these platforms?