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Marketing StrategyMarketing TipsMarketing Trends

Sales and Marketing Alignment: The Journey to Smarketing

For many B2B businesses, their sales and marketing teams are crucial aspects to their success. Yet the two departments are often unsuccessful when it comes…
Eve Chen
Eve ChenDecember 15, 2020
COVID19Marketing TipsMarketing Trends

How COVID-19 Has Affected B2B Sales

The COVID-19 global pandemic has changed our lives and the way we do business forever, especially the way B2B buyers and sellers interact. But how…
Eve Chen
Eve ChenDecember 7, 2020
Marketing Trends

Seven SEO Trends You Need to Know in 2020

If you’re a business owner or a marketing professional, you’ve probably heard of the term “SEO” numerous times. But what is SEO? Search engine optimization…
Eve Chen
Eve ChenSeptember 20, 2020
Marketing Trends

How The COVID-19 Pandemic Transformed Marketing

The COVID-19 global pandemic has unexpectedly changed the world of B2B marketing and sales. Very few businesses have escaped the economic impact of the pandemic.…
Eve Chen
Eve ChenSeptember 12, 2020
Social Media trendsMarketing Trends

Six Social Media Marketing Trends for 2020 and Beyond

For your business to maintain a social media presence, it’s crucial to stay ahead of the game and understand the latest trends in social media…
Eve Chen
Eve ChenSeptember 8, 2020
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