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Content MarketingMarketing Tips

Reasons Your Content is Failing…and How to Save It!

B2B content marketing has the power to help you reach a wider audience, strengthen and develop an attraction to your brand, and ultimately drive sales…
Eve Chen
Eve ChenJanuary 21, 2021
COVID19Marketing StrategyMarketing Tips

Tourism Marketing 101: How to Boost Your Business Creatively

Are you trying to come up with new and creative ways to market your tourism business, but keep getting stuck? We want to help you!…
Eve Chen
Eve ChenJanuary 15, 2021
Business PlanningMarketing Strategy

Account-Based Marketing: Why It Matters to B2B Businesses

As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly…
Eve Chen
Eve ChenJanuary 2, 2021
Business PlanningMarketing StrategyMarketing Tips

End-of-Year Marketing Planning Tips to Set Your 2021 Up For Success

After the hectic year that we’ve all had, we can’t believe that 2021 is fastly approaching! However, the B2B business year is not quite yet…
Eve Chen
Eve ChenDecember 28, 2020
ROI measurementMarketing StrategyMarketing Tips

How to Measure ROI for B2B Content Marketing

No matter if you are a beginner to B2B marketing, or a seasoned professional, you’ve heard of the term “Return on Investment”, which is also…
Eve Chen
Eve ChenDecember 22, 2020
Marketing StrategyMarketing TipsMarketing Trends

Sales and Marketing Alignment: The Journey to Smarketing

For many B2B businesses, their sales and marketing teams are crucial aspects to their success. Yet the two departments are often unsuccessful when it comes…
Eve Chen
Eve ChenDecember 15, 2020
COVID19Marketing TipsMarketing Trends

How COVID-19 Has Affected B2B Sales

The COVID-19 global pandemic has changed our lives and the way we do business forever, especially the way B2B buyers and sellers interact. But how…
Eve Chen
Eve ChenDecember 7, 2020
Marketing Strategy

Best Practices for Your B2B Marketing Campaign

What do I need to know before I start a marketing campaign? What are the things I should look for? These are common questions every…
Eve Chen
Eve ChenNovember 10, 2020
Marketing Strategy

A B2B Business’ Guide to Personalization and Segmentation

Customers are overwhelmed with hundreds of marketing messages per day. For B2B decision-makers, this is no exception.  Someone like a CIO has the decision responsibility…
Eve Chen
Eve ChenOctober 29, 2020
Marketing Strategy

The Buyer Journey: How and Why It Matters To Your Business

For B2B business owners and marketers, it is understood that your business strategy should not be a “one size fits all” approach. You must personalize…
Eve Chen
Eve ChenOctober 20, 2020
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    Latest news

    • Reasons Your Content is Failing…and How to Save It! January 21, 2021
    • Tourism Marketing 101: How to Boost Your Business Creatively January 15, 2021
    • Account-Based Marketing: Why It Matters to B2B Businesses January 2, 2021

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    PO Box 4029
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    E: info@the-growth-engine.com