B2B content marketing has the power to help you reach a wider audience, strengthen and develop an attraction to your brand, and ultimately drive sales…
Eve ChenJanuary 21, 2021
As more and more B2B marketing experts adopt account-based marketing, also known as ABM, into their overall marketing strategy, it’s important to discuss what exactly…
Eve ChenJanuary 2, 2021
After the hectic year that we’ve all had, we can’t believe that 2021 is fastly approaching! However, the B2B business year is not quite yet…
Eve ChenDecember 28, 2020
No matter if you are a beginner to B2B marketing, or a seasoned professional, you’ve heard of the term “Return on Investment”, which is also…
Eve ChenDecember 22, 2020
For many B2B businesses, their sales and marketing teams are crucial aspects to their success. Yet the two departments are often unsuccessful when it comes…
Eve ChenDecember 15, 2020
The COVID-19 global pandemic has changed our lives and the way we do business forever, especially the way B2B buyers and sellers interact. But how…
Eve ChenDecember 7, 2020
What do I need to know before I start a marketing campaign? What are the things I should look for? These are common questions every…
Eve ChenNovember 10, 2020
Customers are overwhelmed with hundreds of marketing messages per day. For B2B decision-makers, this is no exception. Someone like a CIO has the decision responsibility…
Eve ChenOctober 29, 2020
For B2B business owners and marketers, it is understood that your business strategy should not be a “one size fits all” approach. You must personalize…
Eve ChenOctober 20, 2020
